Why beneficiary and not the more widely-used term stakeholder?
A stakeholder is “one who is involved in or affected by a course of action” (Merriam-Webster).
A beneficiary, by contrast, is “a person who benefits or is expected to benefit from something” (Merriam-Webster).
So beneficiary is often the better term to use in the context of value-focused create-the-new work.
And there are occasions when stakeholder is more suitable.
Elsewhere on this website you may encounter the terms beneficiary group and beneficiary set.
A beneficiary group is a cluster of individuals or organisations gaining value from an enterprise in the same way, such as customers, community members, suppliers or investors.
A beneficiary set is the complete set of beneficiary groups for a given enterprise.
Read more
Create the new and generate maximum value
How to specify the value your new creation will generate
Jobs-to-be-Done Theory and the Value Proposition Canvas
What is value? Guest post by Nick Berry
Woodrow Wilson’s “You are here to enrich the world” address in full
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