The rig
Formed of two brain hemispheres (mind), seven powers (body) and one heart (spirit), the rig is your hardwired equipment for transcending the mundane, imagining tantalising possibilities, creating the new and enriching the world, or a particular piece of it, with value, meaning and joy.

The rig’s vertical dimension functions not only as a natural-born capability but also as an embodied create-the-new process model.
How I identified the rigateur’s seven powers
The rig explained in 36 slides
The rig, our hardwired create-the-new equipment, explained in detail
The rigateur
A rigateur is someone who deploys their rig to transcend the mundane, imagine tantalising possibilities, create the new and enrich the world with value, meaning and joy.
They deploy their rig either on an ad hoc basis or throughout their daily life.
Rigateurs combine logical, evidence-based thinking with intuition, and with faith, the ability to proceed despite uncertainty.
Rigateurship
The way of the rigateur. Capability deployed with generative intent.
Models, frameworks and methods have their place but they play a supporting role.
Jack Martin Leith

I was born and raised in an east London funeral parlour.
There’s no service business quite like an undertaker’s.
B Wallis & Son was as much about caring for the bereaved as it was about making a profit.

In my early 20s I began a wide-ranging and long-running inquiry into how the new comes into being and how this changes into that, beyond prevailing theories and methods.
After many twists and turns – you can read about some of the more recent developments here – I formalised the rig and settled on the word rigateur for someone who is aware of their rig and puts it into service to create the new and enrich the world.
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